Let’s take a walk down memory lane….the year is 1994 and a mid-size national firm (1,200 PC’s) has a new software manager who realizes that the firm needs to be buying their software on a volume license, so she starts down the path of finding out everything she needs to know to make this happen.
Since there’s no one she can find who can educate her on this, she turns to her reseller…who invests a lot of time and energy into educating her. Finally, time comes to seal the deal and another reseller walks in the door and tells her a few more things that the first reseller didn’t tell her….things that would have a strong impact on the financial viability of the purchase.
Time passes, this software manager continues to learn and comes to realize that there were even more things she should have been told that neither reseller told her…that money was lost on the deal because she hadn’t known them when the deal was made. Unfortunately, there hadn’t been anyone to advise her that didn’t have a vested interest in the deal.
Fast forward to 2008, that software manager (and yes…that was me) would no longer have to rely on the advice of a reseller…there are instead a number of small Software Asset Management (SAM) consulting firms that would appropriately advise her on all important aspects of the deal – helping her make the right choice and the best deal for her business.
However; we have to be careful that this valuable source of independent information remains available to consumers.
Most major resellers are now starting up SAM consulting businesses in response to publisher requirements. Here’s the problem with that…since consulting isn’t the primary business line a reseller can price their consulting services at a price that an independent firm can’t compete with…and the next thing you know, the only source of information for you on that major purchase is someone who has a vested interest in the outcome…
Are we coming full circle? I hope not – the reason I started my firm in 1999 was because I saw a need for companies to have someone on their side of the deal….whether it’s me or another small SAM firm, I don’t want companies to lose that independent perspective.
What are your thoughts?