About Us

Our consultants started as business professionals…we understand your challenges and needs.  Cynthia Farren

At Cynthia Farren Consulting we are dedicated to helping our clients best leverage their technology spend. With our legacy and ever-evolving knowledge of product use rights, volume licensing agreements, cloud spend, and industry trends, we are uniquely positioned to help you bridge the gap between software license compliance and cloud cost optimization. We provide the independent visibility you need to eliminate waste across on-premises, SaaS, and Cloud environments, meeting your business needs today and into the future.

Through our years of experience and our roots in IT management, we have built a substantial library of processes and best practices that meet the real-world needs of your business.

Founded in 1999, we are one of the US’ first non-reseller Software Asset Management firms. We remain one of the few independent firms which allows us to focus on what is best for your organization in everything we do and we continue to evolve our skills and services to remain ahead of the curve. Our unique SAM-to-FinOps conversion program is the first of its kind in the industry, recognizing the evolving needs of organizations in the race to innovate while optimizing all technology spend. In our Microsoft negotiations, we identify the non-obvious structural and technical opportunities to minimize the need for spend entirely, delivering results that go far beyond standard price-and-contract negotiations. See for yourself how working with Cynthia Farren Consulting differs from working with traditional consulting firms.

While independent, we do maintain relationships with the major software publishers, resellers and tool providers to ensure that we can intercede on our client’s behalf if the need should arise.

Cynthia Farren Consulting’s core values are focused on ensuring that you save money, manage risk and increase competitive advantage. In keeping with these values we strive to provide solutions that fit your needs, fit your budget, make sense and include knowledge transfer to your team.

Cynthia Farren Consulting is a Microsoft® partner with a specialization in Software Asset Management and Software Licensing.

The following chart shows our history of customer sourcing :

Source
%
Customer Referral
40.4%
Marketing/Direct
31.6%
Partener Referral
28.1%

Many of our clients are multi-national companies headquartered in the United States and very greatly in employee size :

Employee Size
%
<500
19.0%
<2000
24.1%
<6000
32.8%
<10000
8.6%
<25000
5.2%
>25000
10.38%

The following breakdown represents the variety of industries our clients represent :

Industry
Ranking
Banking
11.1%
Biotech
1.2%
Construction
1.2%
Defense
3.7%
Energy
1.2%
Engineering
7.4%
Health
16.0%
Insurance
3.7%
Legal
2.5%
Manufacturing
4.9%
Mining
1.2%
MSP
3.5%
Publishing
1.2%
Rail
2.5%
Retail
12.3%
Semiconductor
4.9%
Staffing
1.2%
Technology
16.0%
Telecom
2.5%
Transportation
1.2%

Large or small, talk to us to find out how we can assist with solving your licensing challenge.